ActiveCampaign alternative

CasperPortal vs ActiveCampaign: An ActiveCampaign Alternative with SMS Built In

CasperPortal is an ActiveCampaign alternative with SMS, missed-call text-back, booking and review requests built into the same plan as email automation. Pick ActiveCampaign if email marketing is the center of your business and you want deep email automation. Pick CasperPortal if your customers call and text you and you need one place to answer and follow up.

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CasperPortal vs ActiveCampaign at a glance

CapabilityCasperPortalActiveCampaign
Built forLocal service businessesEmail marketing and marketing automation
Email automationBuilt inBuilt in, a core strength
Two-way textingBuilt inSMS is a paid add-on in supported countries
Missed-call text-backBuilt inNot a standard feature
Google review requestsBuilt inNot a core feature
Sales pipelineBuilt inDeals pipeline available
Unified inboxSMS, email, Facebook and Instagram in one threadCentered on email
Online bookingBuilt-in calendars and remindersUsually through an integration
Pricing modelOne plan, unlimited contactsPriced by plan tier and contact count

Based on each product's public positioning; check ActiveCampaign's current plans before you decide.

Choose CasperPortal if…

  • Your customers reach you by phone and text as often as by email.
  • You want missed calls answered with an automatic text and saved as leads.
  • You want booking, reminders and review requests tied to the same contact record.
  • You don't want your plan to change as your contact list grows.

Choose ActiveCampaign if…

  • Email newsletters and email automation are most of your marketing.
  • You sell online and want email flows tied to an e-commerce store.
  • Your team already has detailed email automations built in ActiveCampaign.

Switching from ActiveCampaign

  1. Export your contacts and tags from ActiveCampaign as a CSV file.

  2. Import the CSV into CasperPortal and map tags to your lists and pipeline stages.

  3. Recreate your main email sequences and add text steps where they help, yourself or with done-for-you setup.

  4. Port your business number or use a local tracking number so calls and texts land in the same inbox.

CasperPortal vs ActiveCampaign FAQ

Is CasperPortal an ActiveCampaign alternative with SMS?

Yes. CasperPortal includes two-way texting, missed-call text-back and text follow-up in the same plan as email automation, plus booking, pipelines and review requests.

Can CasperPortal send email campaigns like ActiveCampaign?

Yes. You can send email campaigns and build automated email and text sequences from reusable templates. If advanced email-only marketing is your main need, ActiveCampaign may still suit you better.

How do I move my email list from ActiveCampaign?

Export your contacts as a CSV and import them into CasperPortal. Your automations need to be rebuilt, which you can do yourself or through optional done-for-you setup.

What does CasperPortal cost?

The Growth Plan is $297/month with unlimited users and unlimited contacts, month-to-month, after a 14-day free trial.

Try CasperPortal before you switch

Run your own leads through CasperPortal for 14 days. Billed only after the trial, $97/month, month-to-month. The $297/month and annual plans are on the pricing page.

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Your next best step

  • 14-day free trialBilled only after the trial; cancel during it and pay nothing.
  • $97/month after the trialSelf-serve checkout from the trial page. $297/month and annual billing are on the pricing page.
  • Month-to-monthNo long-term contract and no setup fee on the self-serve plan.
  • Keep your numberPort your business number or add a local number that forwards to you.
  • Local peopleBuilt in Georgetown, MA by Jared and Mark Casper. Call or text (207) 222-7737.
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