CasperPortalWho it's for · Retail stores
CRM for Clothing Boutiques
A CRM for clothing boutiques helps you know your best customers and bring them back when new stock arrives. CasperPortal stores sizes, style preferences and purchase notes, sends text and email announcements for new arrivals and VIP events, answers Instagram and Facebook messages in one inbox, and asks shoppers for reviews.
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What slows clothing boutiques down
Social posts do not reach everyone
New arrivals posted on Instagram are seen by only part of your followers. Your best customers can miss the pieces they would have bought.
Customer preferences are not written down
Staff remember regulars, but sizes and favorite brands are lost when that person is off or leaves.
Slow days stay slow
Without a direct line to shoppers, there is no quick way to drive foot traffic on a quiet afternoon.
A CasperPortal workflow for clothing boutiques
A shopper joins your VIP list at checkout or through a website form
Staff note sizes and style preferences on their contact record
When new stock arrives, a text goes to customers tagged for that style
Messages and replies from Instagram, Facebook and text land in one inbox
After a purchase, a review request goes out
Features clothing boutiques use most
Email & SMS Marketing
Drag-and-drop emails, two-way text broadcasts and drip sequences, sent from your CRM contact list.
CRM & Contact Management
One timeline per customer for texts, emails, calls and notes, with unlimited contacts.
Omnichannel Messaging
One team inbox for SMS, email, Messenger and Instagram, with assignments and internal notes.
Social Media Planner
Write posts ahead, preview them for each network, and schedule them to Facebook, Instagram and more.
Clothing Boutiques FAQ
How do boutiques use SMS marketing?
Boutiques text opted-in customers to announce new arrivals, sales and VIP events. It gives you a direct way to reach regulars and bring people in on slow days.
Can I track customer preferences in the CRM?
Yes. Use custom fields and tags to track sizes, style preferences and purchase history, so you can send offers that match what each customer likes.
Can I answer Instagram and Facebook messages in CasperPortal?
Yes. The omnichannel inbox brings Facebook Messenger and Instagram DMs together with text and email so your team replies from one place.