CasperPortalFeature · Content & community
A blogging platform for small business that's built for search
A blogging platform for small business lets you publish articles that answer the questions your customers search for. CasperPortal's blog tool gives you custom meta titles, meta descriptions and clean URLs for each post, and lets you write ahead and schedule posts to go live on any date and time.
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What you can do with Blog Publishing
SEO settings on every post
Set a custom meta title, meta description and clean URL for each article so search engines know what it covers.
Schedule posts ahead
Write in advance and pick the date and time each post goes live.
Turn readers into leads
Add a lead capture form or booking link to a post so readers can reach you without leaving the page.
How Blog Publishing works
Pick a question your customers ask often
Write the post and set its meta title and URL
Add a form or booking link
Schedule it to publish
Who uses Blog Publishing
Law Firms
Intake forms, practice-area routing, consultation booking and follow-up for prospective clients.
Real Estate Agents & Developers
Lead capture, open house follow-up and deal pipelines for agents, teams and new-development sales.
Consulting Firms
Pipelines for long sales cycles, discovery-call booking, proposals and email to your network.
Blog Publishing FAQ
Is the blog SEO-friendly?
Yes. CasperPortal's blog tool lets you set custom meta titles, descriptions and clean URL structures for each post.
Can I schedule blog posts?
Yes. You can write content in advance and schedule it to go live on any date and time.
What should a local business blog about?
Answer the questions customers ask you on the phone, such as costs, timelines and how to choose a provider. Our local SEO guide covers how to plan topics.
Can my team write posts too?
Yes. The Growth Plan includes unlimited users, so staff can draft posts in the same account.