CasperPortalFeature · Follow up automatically
Multi-channel marketing campaigns you can plan once and schedule ahead
Multi-channel marketing campaigns reach the same audience through several channels in a planned sequence. CasperPortal lets you combine SMS, email, voice drops and social messaging into one campaign, choose who receives it, and schedule your promotions ahead of time so they go out while you work.
What you can do with Marketing Campaigns
Combine channels in one sequence
Build a campaign that sends an email, follows up by text, and adds a voice drop or social message, all in planned order.
Schedule in advance
Plan a month of seasonal offers or reminders in one sitting and let them send on their dates.
Target the right contacts
Send to contacts filtered by tags, pipeline stage or past activity, so a promotion only goes to people it fits.
How Marketing Campaigns works
Pick the offer and the audience
Lay out the channels and timing for each touch
Write each message or start from a template
Schedule the campaign and track replies
Who uses Marketing Campaigns
Restaurants
Missed-call text back during the rush, guest lists, slow-night text offers and review requests.
Furniture Stores
Follow up with big-ticket shoppers, send delivery updates by text and request reviews after delivery.
Breweries
Release and event alerts by text, private-event booking and review requests for taprooms.
Marketing Campaigns FAQ
Can I run multi-channel campaigns?
Yes. You can build campaigns that combine SMS, email, voice drops and social messaging into one sequence.
Can I schedule campaigns in advance?
Yes. You can plan and schedule a month of marketing in one sitting, then let it send on schedule.
How is a campaign different from email and SMS marketing?
Email and SMS marketing covers sending broadcasts and drips on those two channels. A marketing campaign is a planned promotion that can mix several channels, including voice drops and social.
Where do campaign replies go?
Replies arrive in your CasperPortal inbox on the contact's record, so you can answer them like any other conversation.