CasperPortalOur Story
The CasperPortal Founder Story: Built for Operators
The CasperPortal founder story starts on sales floors, not in a software lab. Founder Jared Casper and Co-Founder Mark Casper spent their careers in sales and auto dealerships, watching leads die from missed calls and forgotten follow-up — so they built the one system they wished they'd had.
We didn't set out to build a software company. We built the solution we needed when running our own operations, and then opened it up to other local businesses facing the same problems.
The Problem We Kept Seeing
CasperPortal didn't start as a "let's build software" idea. It started as the same problem showing up everywhere: leads coming in from different places, conversations split across inboxes, and follow-up depending on someone remembering.
The businesses weren't short on effort. Deals died for the same reasons again and again: slow replies, missed calls, unclear next steps, and follow-up that depended on memory. The problem wasn't effort. The problem was the system.
Before CasperPortal, that meant running a CRM, an email tool, a scheduling app, a pipeline manager, and a pile of integrations trying to hold it all together. It was expensive, brittle, and frustrating — and leads still slipped through the cracks.
The Journey
The beginning: flea markets and direct sales
Jared started by learning the raw fundamentals of human attention, trust, and crafting offers that work face to face.
The grind: auto sales and dealership leadership
Both founders worked on high-volume automotive sales floors, where speed to lead and clear communication separated winning months from losing ones. Mark moved from sales into management and leadership roles, coaching teams on relationship-first selling and consistent follow-up.
The pivot: building multiple ventures
Jared went on to build several businesses and found that every one of them suffered from the same problem: dropped leads caused by fragmented software and weak follow-up systems.
Today: CasperPortal
The result is CasperPortal — CRM and marketing automation software for local businesses, designed to capture demand, standardize follow-up, and stop businesses from losing money to inefficiency. It runs on the web and as an iOS and Android app, from a home base in Georgetown, Massachusetts.
A Note From the Founder
When I started my first business, I was drowning in software. I had a CRM, an email tool, a scheduling app, a pipeline manager, and a tangle of integrations trying to hold it all together.
Leads were slipping through the cracks not because we didn't work hard, but because our systems couldn't keep up.
That's why we built CasperPortal. We wanted one unified system that worked out of the box — designed not just to store contacts, but to actively drive revenue and protect our margins.
If you're tired of duct-taping your business together, I invite you to try CasperPortal.
Jared Casper, Founder
What We Believe
- Make the next step obvious for every customer.
- Follow-up should be the default, not something someone has to remember.
- Fewer tools and fewer handoffs beat a stack of disconnected apps.
- Listen, do what you said, and keep customers cared for long after the sale.
Meet the Founders
The operators behind CasperPortal.
Learn more about CasperPortal or meet the team.
See What We Built
The best way to understand CasperPortal is to see it run on your own lead flow. Book a 30-minute live demo, or start a 14-day free trial and explore on your own.