CasperPortalWho it's for · Health & wellness
CRM for Salons and Beauty Studios
A CRM for salons books clients, reminds them before their appointment and brings them back for the next one. CasperPortal gives your salon online booking, automatic text reminders, missed-call text back while you are with a client, and a review request after each visit, all in one inbox you can run from your phone.
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What slows beauty salons down
Your hands are busy when the phone rings
Stylists and technicians cannot stop mid-service to answer. A caller who reaches voicemail often books somewhere else instead of waiting.
No-shows cost you a whole time slot
A missed appointment is time you cannot resell on short notice. Without reminders, forgotten bookings add up over a week.
Clients drift away between visits
Regulars who are not reminded to rebook slowly stretch the time between appointments or try another salon.
A CasperPortal workflow for beauty salons
A client calls while you are mid-color and the call goes unanswered
CasperPortal texts back with your online booking link
They book a service and get reminders by text before the visit
After the appointment, a review request goes out automatically
A few weeks later, a rebooking text invites them back
Features beauty salons use most
Appointment Booking
Online booking with Google and Outlook sync, automatic reminders and deposits at booking.
Missed Call Text Back
An automatic text to every caller you miss, so they hear from you before they call someone else.
Reputation Management
Automatic review requests after each job, plus alerts so you can answer new reviews quickly.
Email & SMS Marketing
Drag-and-drop emails, two-way text broadcasts and drip sequences, sent from your CRM contact list.
Beauty Salons FAQ
How do salons reduce no-shows with CasperPortal?
Clients who book through your CasperPortal calendar get automatic text and email reminders before the appointment, at the times you set. They can reply to the text if they need to reschedule.
Can we automate review requests after a hair or skin service?
Yes. When an appointment is marked complete, CasperPortal can send the client a text with a direct link to leave a Google review.
Can clients pay or leave a deposit by text?
CasperPortal includes text-to-pay, so you can send a payment link by text. Set your own deposit and cancellation policy and send the link when you need it.
Can I run the salon from my phone?
Yes. The CasperPortal iOS and Android app lets you reply to clients, check the calendar and send payment links from anywhere.