Problem we solve

Slow Lead Follow-Up Is Letting Leads Go Cold

Slow lead follow-up lets interested people go cold, because their need does not wait for your schedule and they keep shopping until someone responds. CasperPortal fixes it by replying the moment a lead comes in and then following up automatically by text and email over the following days and weeks.

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Slow Follow-Up Illustration

Why it happens

When you are running the business, follow-up happens between jobs, at night or not at all. Leads who do not buy on the first contact need several more touches, and tracking who needs what by memory or sticky notes breaks down quickly. The leads that slip are often the ones who were close to saying yes.

What it costs you

Every lead that goes cold is marketing money already spent with nothing to show for it. Look at your own last month: how many inquiries never got a second message, and what would a few of them have been worth?

How CasperPortal fixes it

CasperPortal sends an instant reply when a lead submits a form, calls or messages you. Then an automated sequence of texts and emails goes out on the schedule you set, and stops when the lead replies or books. Your team sees every conversation in one inbox and pipeline, so nobody wonders who was supposed to call back.

  1. Connect your forms, calls and messages so every lead enters CasperPortal

  2. Set an instant reply by text and email

  3. Build a follow-up sequence spaced over days or weeks

  4. Stop the sequence automatically when the lead replies or books

  5. Review stalled leads in your pipeline each week

Features that solve it

Slow Follow-Up FAQ

Why does slow follow-up lose leads?

People who reach out to a local business are usually contacting several at once. The ones who respond quickly and keep following up are the ones still in the conversation when the customer decides.

How do you automate lead follow-up?

In CasperPortal, a new form fill, call or message triggers a sequence of texts and emails spaced over days or weeks. It runs in the background and stops when the lead replies or books.

What follow-up cadence should a service business use?

An example you can adapt: an immediate text and email, a helpful email the next day, a check-in text a couple of days later, and a final message about a week in. Adjust it to your sales cycle.

Your next best step

  • 14-day free trialBilled only after the trial; cancel during it and pay nothing.
  • $97/month after the trialSelf-serve checkout from the trial page. $297/month and annual billing are on the pricing page.
  • Month-to-monthNo long-term contract and no setup fee on the self-serve plan.
  • Keep your numberPort your business number or add a local number that forwards to you.
  • Local peopleBuilt in Georgetown, MA by Jared and Mark Casper. Call or text (207) 222-7737.
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