Who it's for · Hospitality & events

CRM for Breweries and Taprooms

A CRM for breweries helps a taproom build a list of regulars and bring them back. CasperPortal sends text and email alerts about new releases, food trucks and live music, takes private event and table bookings online, keeps all messages in one inbox, and asks visitors for reviews after they stop in.

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What slows breweries down

Regulars miss your announcements

Social posts reach only part of your followers. A new release or event can come and go before your best customers hear about it.

Private event inquiries get lost

Requests arrive by phone, email, website and social messages, and it is easy to drop one when the bar is busy.

Mid-week traffic is slow

Without a direct way to reach locals, quiet weeknights stay quiet.

A CasperPortal workflow for breweries

A visitor scans a QR code at the bar and joins your text list
You announce a new release or trivia night by text and email
A group requests a private event through your booking link
The inquiry lands in a pipeline so you track deposit, date and details
After the event, a review request goes out automatically

Features breweries use most

Email & SMS Marketing

Drag-and-drop emails, two-way text broadcasts and drip sequences, sent from your CRM contact list.

Appointment Booking

Online booking with Google and Outlook sync, automatic reminders and deposits at booking.

Lead Capture Forms

Forms that embed on your current website and turn every submission into a CRM contact with follow-up.

Social Media Planner

Write posts ahead, preview them for each network, and schedule them to Facebook, Instagram and more.

Breweries FAQ

How do breweries use SMS for taproom events?

Breweries use CasperPortal to text opted-in regulars about new beer releases, food truck schedules and live music, which gives you a direct line to locals without relying on social media reach.

Can we manage event bookings for the taproom?

Yes. Use the CasperPortal calendar so customers can book private events or table reservations from your website.

How do we grow our text list?

Put a CasperPortal form or QR code at the bar or on your website so visitors can opt in to texts and emails.

Your next best step

14-day free trialBilled only after the trial; cancel during it and pay nothing.
$97/month after the trialSelf-serve checkout from the trial page. $297/month and annual billing are on the pricing page.
Month-to-monthNo long-term contract and no setup fee on the self-serve plan.
Keep your numberPort your business number or add a local number that forwards to you.
Local peopleBuilt in Georgetown, MA by Jared and Mark Casper. Call or text (207) 222-7737.