Feature · Manage & grow

Marketing attribution reporting that shows what actually brings in work

Marketing attribution reporting shows which ads and lead sources produce leads and revenue. CasperPortal connects to Google Ads and Facebook Ads to track ROI from ad to customer, reports call volume, missed calls and team response times, and lets you build custom dashboards for the numbers you care about.

Start 14-day free trial Book a demo

14-day free trial · then $97/month · cancel during the trial and you pay nothing

What you can do with Reporting & Analytics

Ad attribution

See which Facebook or Google ads are generating leads and revenue, using the native Google Ads and Facebook Ads integrations.

Call tracking metrics

Monitor call volume, missed calls and team response times alongside your other lead sources.

Custom dashboards

Choose the widgets and metrics that matter to your business and arrange them on your own dashboard.

How Reporting & Analytics works

Connect your Google Ads and Facebook Ads accounts
Add tracking numbers to your ads and listings
Leads and calls are tied to their source
Review your dashboard and shift budget

Who uses Reporting & Analytics

Car Dealerships

Missed-call text back, sales and trade-in pipelines, and follow-up until the buyer is ready.

Law Firms

Intake forms, practice-area routing, consultation booking and follow-up for prospective clients.

Marketing Agencies

Track prospects to signed retainer, automate follow-up and invoice clients from one system.

Reporting & Analytics FAQ

Can I connect my Google Ads account?

Yes. Native integrations with Google Ads and Facebook Ads provide end-to-end ROI tracking.

Are reports customizable?

Yes. You can customize dashboard widgets to display the metrics you need.

Can I see how fast my team responds to leads?

Yes. Call tracking metrics include missed calls and team response times.

How do I work out whether CasperPortal pays for itself?

Compare the jobs you can trace back to the platform with its cost. Our CRM ROI guide and ROI calculator walk through the math with your own numbers.

Your next best step

14-day free trialBilled only after the trial; cancel during it and pay nothing.
$97/month after the trialSelf-serve checkout from the trial page. $297/month and annual billing are on the pricing page.
Month-to-monthNo long-term contract and no setup fee on the self-serve plan.
Keep your numberPort your business number or add a local number that forwards to you.
Local peopleBuilt in Georgetown, MA by Jared and Mark Casper. Call or text (207) 222-7737.