CasperPortalFeature · Get more leads
Call tracking software that shows which ads make your phone ring
Call tracking software assigns a separate phone number to each ad, campaign or listing so you can see which ones produce calls. In CasperPortal, tracking numbers forward to your existing business line, and every call is logged on the caller's contact record with its source, so you can spend more on what works.
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What you can do with Google Call Tracking
A number for each source
Give your Google Ads, Google Business Profile, flyers or truck signs their own local tracking number. Each call is tagged with the source it came from.
Keep your main number
Tracking numbers forward to your existing business line. Your main number stays the same, or you can port it into CasperPortal.
Calls logged on the contact
Every tracked call is attached to the caller's contact record, next to their texts, emails and pipeline stage.
See results in your reports
Call volume by source shows up in CasperPortal reporting, so you can cut spending on ads that don't ring your phone.
How Google Call Tracking works
Pick a local tracking number for each ad or listing
Set each number to forward to your business line
A customer calls from an ad and you answer as usual
The call is logged with its source on the contact
Compare sources in your reports and adjust spend
Who uses Google Call Tracking
Construction Companies
Missed-call text back from the job site, bid pipelines, estimates and invoicing for contractors.
Law Firms
Intake forms, practice-area routing, consultation booking and follow-up for prospective clients.
Car Dealerships
Missed-call text back, sales and trade-in pipelines, and follow-up until the buyer is ready.
Google Call Tracking FAQ
How does call tracking help me save money on ads?
By assigning unique tracking numbers to different ad campaigns, you can see which keywords or ads are driving phone calls. You can then cut spending on ads that don't perform and put more into the ones that do.
Do I lose my original business number?
No. Tracking numbers forward to your existing business line. Your main number stays as it is, and you can also port it into CasperPortal if you want everything in one place.
What happens if I miss a tracked call?
Missed call text back can send the caller an automatic text, so the lead from that ad is not lost while you're on a job.
Can I track calls from my Google Business Profile?
Yes. You can place a tracking number on your Google Business Profile listing and see those calls separately from your ad calls.