Feature · Follow up automatically
Email and SMS marketing software that lives inside your CRM
Email and SMS marketing software sends promotional and follow-up messages to your contacts by email and text. CasperPortal includes a drag-and-drop email editor, two-way bulk texting you can reply to, and automated drip sequences, all built on the same contact list you use to manage leads.
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What you can do with Email & SMS Marketing
Drag-and-drop email builder
Design responsive emails visually, without code, and send them to any segment of your contacts.
Two-way SMS broadcasts
Send bulk texts that read like personal messages, then reply directly when customers text back.
Automated drip sequences
Nurture leads with multi-step email and text sequences that send on a schedule.
Send from your own domain
Connect your custom domain so emails come from your business name.
How Email & SMS Marketing works
Choose a segment of contacts
Write your email or text, or start from a template
Send now or set it as a drip sequence
Answer replies from your inbox
Who uses Email & SMS Marketing
Restaurants
Missed-call text back during the rush, guest lists, slow-night text offers and review requests.
Beauty Salons
Online booking, text reminders, rebooking nudges and review requests for hair, nail and skin salons.
Pet Stores
Grooming booking with reminders, restock texts and review requests for local pet shops.
Email & SMS Marketing FAQ
How are SMS messages billed?
Text message costs can depend on how many messages you send. Ask on a demo how SMS usage works on your plan.
Can I use my own domain for emails?
Yes. You can connect your custom domain so your emails are sent under your brand.
Can customers reply to my text broadcasts?
Yes. SMS campaigns are two-way, so replies come into your inbox and you can answer them one to one.
What's the difference between this and marketing campaigns?
Email and SMS marketing is for broadcasts and drips on those two channels. Marketing campaigns plan a promotion across more channels, including voice drops and social messages.