Feature · Follow up automatically

Automation triggers that start the right action at the right time

Automation triggers are the events that start an automated workflow. In CasperPortal, a trigger can be a form submission, an incoming call, a link click, a calendar booking, a tag being added or a customer's birthday, and you can add delays between the steps that follow.

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Automation triggers for customer actions

What you can do with Automation Triggers

Lead activity triggers

Start a workflow when someone submits a form, calls your number, books on your calendar or clicks a trigger link.

CRM change triggers

Fire an action when a tag is added or a deal moves to a new pipeline stage, so your team doesn't have to remember.

Date-based triggers

Use dates like a customer's birthday to send a timely message without a calendar reminder.

Delays between steps

Add waits, such as a few hours or a few days, between the actions that a trigger starts.

How Automation Triggers works

  1. Choose the event that should start the workflow

  2. Add filters so it only fires for the right contacts

  3. Pick the actions and any delays between them

  4. Turn it on and let it run

Who uses Automation Triggers

Automation Triggers FAQ

What triggers an automation?

Triggers can be anything from a form submission, an incoming call, a link click or a tag being added to a customer's birthday.

Can I set delays between actions?

Yes. You can set delays, such as wait two hours or wait three days, between different steps in your automation sequence.

Can one event start more than one automation?

Yes. Several workflows can listen for the same trigger, such as one that texts the lead and another that notifies your team.

Do I need to code to set up triggers?

No. You pick triggers from a list in the visual workflow builder.

Your next best step

  • 14-day free trialBilled only after the trial; cancel during it and pay nothing.
  • $297/month, all featuresUnlimited users and contacts on the Growth Plan.
  • Month-to-monthNo long-term contract and no setup fee on the self-serve plan.
  • Keep your numberPort your business number or add a local number that forwards to you.
  • Local peopleBuilt in Georgetown, MA by Jared and Mark Casper. Call or text (207) 222-7737.
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