CasperPortalFounder Profile
Jared Casper, Founder of CasperPortal
Jared Casper is the Founder of CasperPortal, the CRM and marketing automation platform for local businesses. He built it as an operator who lived the pain himself: missed calls, scattered notes, broken handoffs, and follow-up that falls apart when teams get busy.
- Built from real sales and service workflows
- Designed to make the next step obvious
- One place for leads, conversations, and accountability
Why It Exists
Built from frustration, not theory
CasperPortal didn't start as a "let's build software" idea. It started as the same problem showing up everywhere: leads coming in from different places, conversations split across inboxes, and follow-up depending on someone remembering.
The beginning · Flea markets and direct sales
Started by learning the raw fundamentals of human attention, trust, and crafting offers that work in face-to-face environments.
The grind · Auto sales and dealership leadership
Managed high-volume sales floors where speed to lead and clear communication separated winning months from losing ones.
The pivot · Building multiple ventures
Built several businesses and realized every one suffered from the same problem: dropped leads due to fragmented software and poor follow-up systems.
Today · Founding CasperPortal
Built the operator-first CRM designed to capture demand, standardize follow-up, and stop businesses from losing money to inefficiency.
What CasperPortal Does
One place for leads, messages, and next steps
CasperPortal centralizes customer work so teams move faster, follow up consistently, and stop losing opportunities in the gaps.
- Capture leads from forms, pages, chat, calls, and social
- Keep email and SMS organized in a single timeline
- Use clear pipelines so ownership and status are obvious
- Automate confirmations, reminders, and basic nurture
- Monitor reviews and the signals that build trust
- Report on activity and outcomes without spreadsheet chaos
See all features, starting with missed-call text-back.
Sales and Marketing Videos
Front-line communication that shaped CasperPortal
This is the kind of front-line communication behind CasperPortal: clear messaging, real trust, and consistent follow-up.
Stepping Out of Obscurity
Marketing content built to create recognition and inbound conversations.
Helping Pre-Owned Buyers
Direct education that makes buying feel simpler and safer.
Want Your Follow-Up to Run Clean, Even When You're Busy?
Tell us how leads arrive today and where they get stuck. In a 30-minute demo we'll show you how CasperPortal handles it.
Book a demo Start 14-day free trial
Meet Co-Founder Mark Casper and the rest of the CasperPortal team.