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Co-Founder Profile

Mark Casper, Co-Founder of CasperPortal

Mark Casper is the Co-Founder of CasperPortal, the CRM and marketing automation platform for local businesses. He spent his career on busy automotive sales floors where follow-up decides outcomes, and he shaped CasperPortal's operator-first mindset: listen, do what you said, and keep customers cared for long after delivery.

  • Career in automotive sales and sales leadership
  • Relationship-first selling with clean follow-up habits
  • Practical coaching and systems that stay simple

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Mark Casper, Co-Founder of CasperPortal

Mark Casper

Co-Founder, CasperPortal

New England, US

Why It Exists

Built from the floor, not theory

Mark spent years watching deals die for the same reasons: slow replies, missed calls, unclear next steps, and follow-up that depends on memory. The problem wasn't effort. The problem was the system.

  1. Start · Sales fundamentals

    Relationship-first habits that earn trust quickly.

  2. Field · Automotive retail

    High-volume environments where process protects results.

  3. Lead · Management to VP

    Accountability, coaching, and consistent execution across a team.

  4. Now · CasperPortal

    An operator-first CRM that keeps follow-up clean and visible.

CasperPortal platform dashboard

What CasperPortal Does

Clear next steps, every customer

CasperPortal centralizes customer work so teams follow up consistently, communicate clearly, and stop losing deals in the gaps.

  • Capture leads from forms, pages, chat, calls, and social
  • Keep email and SMS organized in a single timeline
  • Use clear pipelines so ownership and status are obvious
  • Automate confirmations, reminders, and basic nurture
  • Monitor reviews and the signals that build trust
  • Report on activity and outcomes without spreadsheet chaos

See all features or how workflow automations handle follow-up.

Sales Training Videos

Straightforward sales videos

Mark's training stays practical: listen well, build value, and follow up like a professional — without pressure or gimmicks.

Watch on YouTube

Unfinished Leads

A simple follow-up mindset that turns loose ends into deals.

Watch on YouTube

Relationship Selling

How to build trust fast and keep the process smooth.

Watch on YouTube

Just Looking

A calm response that opens conversation instead of freezing.

Watch on YouTube

Value Building

Sell the why behind features so price becomes easier.

Watch on YouTube

Book of Business

Build referral momentum so customers start asking for you.

Watch on YouTube

8-Step Process

A repeatable structure that keeps deals moving forward.

Want Follow-Up That Stays Professional?

Share how leads arrive and where follow-up breaks. In a 30-minute demo we'll show you a simple system in CasperPortal that keeps customers cared for.

Book a demo Start 14-day free trial

Meet the rest of the CasperPortal team, including Founder Jared Casper.

Your next best step

  • 14-day free trialBilled only after the trial; cancel during it and pay nothing.
  • $97/month after the trialSelf-serve checkout from the trial page. $297/month and annual billing are on the pricing page.
  • Month-to-monthNo long-term contract and no setup fee on the self-serve plan.
  • Keep your numberPort your business number or add a local number that forwards to you.
  • Local peopleBuilt in Georgetown, MA by Jared and Mark Casper. Call or text (207) 222-7737.
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